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Blue Plate

Privacy Policy

Last Updated: November 2025

Introduction

Blue Plate (we, us, or our) operates the Blue Plate website and mobile application (the "Service"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform.

This Privacy Policy explains our data practices, including what information we collect, how we use it, who we share it with, and the rights you have regarding your data. If you are a California resident, this policy also describes your specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

1. Information We Collect

A. Information You Provide Directly

  • •Account Information: Name, email address, phone number, delivery address, and password
  • •Order Information: Items ordered, order history, delivery preferences, special requests, and payment information
  • •Payment Information: We do not store complete credit card numbers. Payment processing is handled by secure third-party payment processors (Stripe, Square). We only store transaction IDs and the last four digits of your card for receipt purposes
  • •Communication: Messages you send us, feedback, reviews, and responses to surveys or promotions
  • •Dietary & Allergy Information: Information you provide about allergies, dietary restrictions, and food preferences

B. Information Collected Automatically

  • •Device Information: Device type, operating system, device ID, browser type, and unique device identifiers
  • •Usage Information: Pages visited, features used, time spent on the Service, clicks, interactions, and referring URLs
  • •Location Information: Approximate location based on IP address and GPS data if you grant permission. Precise location is not collected without explicit consent
  • •Cookies & Tracking: Through cookies, pixels, and similar technologies, we collect information about your browsing behavior and preferences

C. Information from Third Parties

  • •Payment Processors: Transaction details and verification information from Stripe, Square, or similar payment partners
  • •Analytics Providers: Usage data from Google Analytics and similar services
  • •Marketing Partners: Information about your interactions with our ads and promotions from third-party advertising networks
  • •Delivery Partners: Delivery status and tracking information from delivery service providers

2. How We Use Your Information

We use the information we collect for the following purposes:

  • •Process and fulfill your orders
  • •Send order confirmations, delivery updates, and customer service communications
  • •Authenticate users and prevent fraud
  • •Provide customer support and respond to inquiries
  • •Send promotional emails and marketing communications (with your consent)
  • •Improve and personalize your experience
  • •Analyze usage patterns and optimize the Service
  • •Comply with legal obligations
  • •Prevent fraud, abuse, and security incidents
  • •Create aggregated, de-identified analytics for business insights

3. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience. These include:

Essential Cookies

Required for the Service to function (authentication, security, language preferences). These cannot be disabled.

Functional Cookies

Remember your preferences, saved items, and order history to enhance usability.

Analytics Cookies

Track page views, user interactions, and behavior to improve the Service. Requires consent.

Marketing Cookies

Enable targeted advertising and track campaign effectiveness. Requires explicit consent.

You can manage cookie preferences through our Cookie Consent tool. Most browsers also allow you to refuse cookies or alert you when cookies are being sent.

4. How We Share Your Information

We may share your information with:

  • •Service Providers: Third parties who perform services on our behalf (payment processors, delivery partners, hosting providers, email services) who are contractually obligated to protect your data
  • •Delivery Partners: Necessary delivery information to complete order fulfillment
  • •Marketing Partners: Limited information for targeted advertising (only with your consent)
  • •Legal Compliance: When required by law, regulation, or legal process
  • •Business Transfers: In the event of a merger, acquisition, bankruptcy, or similar transaction involving Blue Plate

We do not sell your personal information to unaffiliated third parties for their direct marketing purposes.

5. Data Retention

We retain your personal information for as long as necessary to provide the Service and fulfill the purposes outlined in this policy, unless a longer retention period is required by law:

  • •Account Information: Retained while your account is active and for 3 years after account closure for tax and legal compliance
  • •Order History: Retained for 7 years for accounting and dispute resolution
  • •Analytics Data: Aggregated and de-identified after 12 months
  • •Marketing Communications: Retained until you unsubscribe or request deletion

6. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit (HTTPS/TLS), secure password storage, and limited access controls. However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security but are committed to protecting your data.

7. California Consumer Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA and CPRA:

Right to Access (Know)

You may request what personal information we collect, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it.

Right to Delete

You may request deletion of personal information we have collected, subject to certain exceptions (such as when necessary to complete transactions or comply with legal obligations).

Right to Correct

You have the right to request correction of inaccurate personal information.

Right to Portability

You may request your personal information in a portable, machine-readable format.

Right to Opt-Out of Sale/Sharing

While we do not sell personal information, you have the right to opt-out of the sharing of personal information for cross-context behavioral advertising. You can do this by clicking the "Do Not Sell or Share My Personal Information" link in the footer of our website.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights. You will not be denied goods or services, charged different prices, or receive different levels of service for requesting your rights.

Right to Limit Use (CPRA)

You may request that we limit how we use your personal information to only what is necessary to provide the services you requested.

How to Exercise Your Rights

To submit a privacy request, please contact us at:

Blue Plate Privacy Team

Email: petaluma@blueplate.com

Mail: Blue Plate, Privacy Department, 5312 Old Redwood Hwy, Petaluma, CA 94954

We will respond to verified requests within 45 days. You may also designate an authorized agent to make requests on your behalf.

8. Children's Privacy

Our Service is not directed to children under 13 years old. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete such information immediately.

For users between 13 and 16 years old in California, we obtain parental or guardian consent before collecting personal information and provide additional protections under the CCPA.

9. Your Privacy Choices

  • •Email Communications: You can unsubscribe from marketing emails by clicking the unsubscribe link in the email or adjusting your account preferences
  • •Cookies: You can manage cookie preferences through our Cookie Consent tool at the bottom of the page
  • •Location Data: You can disable location services in your device settings
  • •Push Notifications: You can disable notifications in your device or app settings
  • •Do Not Track (DNT): Some browsers include DNT functionality. We honor DNT signals by limiting tracking and advertising

10. International Data Transfers

Blue Plate operates primarily in the United States. Your personal information may be transferred to and stored in the United States, where data protection laws may differ from your country of origin. By using our Service, you consent to the transfer of your information to countries outside your country of residence, which may have data protection rules that differ from those of your country. We implement safeguards to ensure your information remains protected during such transfers.

11. Third-Party Links and Services

Our Service may contain links to third-party websites and services that are not operated by Blue Plate. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services before providing your personal information.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Blue Plate Privacy Team

Email: petaluma@blueplate.com

Phone: (707) 658-7777

Mail: Blue Plate, Attn: Privacy Team, 5312 Old Redwood Hwy, Petaluma, CA 94954

We will respond to inquiries within 10 business days. If you are a California resident and wish to appeal our response to a privacy request, you may request an appeal by contacting us with "APPEAL" in the subject line.

13. Policy Updates

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date at the top of this page. Your continued use of the Service after such modifications constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically to stay informed about how we protect your information.